Monday, March 7, 2011
Of Marriages and Profits
I love our Big Fat Indian weddings. The colourful mandaps and the phera-chori, the mehendi and the mithai, the glittering bridal nathni and the bridegroom’s sehra, the kanyadaan and the bidaai – all of these are exciting yet intimate moments shared between family and friends.
Does the rest of India also love it? Perhaps it does, both in real and reel life. The two-decade long obsession and popularity with the elaborate Indian wedding is easily apparent in Bollywood movies and satellite television, attracting audiences by the millions. The import of this is not lost on the image-makers branding Wedding as a luxury product to be consumed in vast proportions.